It's interesting how the two ads from the same company differ in the viewership. The first one featuring Johnny Galecki is much more popular than the second one. Is it due to the difference in their targets? Or simply just a reflection of the power of The Big Bang Theory?
Lesson #1. Being viral doesn't necessarily mean you are cool and people like your brand. Think harder before you try to be funny. Lesson #2. Coming up with the right name for product/brand is harder than you think. Put more efforts. "Ayds"? Hahaha, I laughed so hard the first time I heard that name. What were they thinking? Researching if the name you consider means something in other languages is also a good tip.
Lesson #3. Evolution is not always the answer. Don't get in the nerve of your old loyal followers who are emotionally tied to your brand.
Lesson #4. You can never be wrong about going with animals... people can't help smiling when they see a picture of a cute little kitten or a puppy.
Sorry, SodaStream and Scarlett for Your Loss of Coolness
"Sorry, Coke and Pepsi" Right-in-the-face ad from the new SodaStream's commercial for the Superbowl this year. The last line said by Scarlett Johansson is the coolest part of the ad! (maybe others were more tempted to click on the ad seeing the "(Uncensored)" in the title but anyways...) It is also good to see a celebrity who actually uses and cares about the product herself endorse the company. But I just came across with a news saying that the ad had been banned by Fox to be aired during the Superbowl... without explaining the reason. The line has been altered to "I just love helping people." Okay... helping people is good, I agree. I also LOVE helping people... but I'm just concerned how the ad will be received by the audience when it gets aired? Just having Scarlett Johansson in the ad might be appealing enough but seriously.. the ad is so much better with the original line. It is fun and playful. Well, at least we can still watch the original one on Youtube.
Tensions, reunions, kisses, and surprises... there are "aww" moments in the Axe's new commercial that make the audience feel relieved and hopeful.
For its new product line, AXE Peace, Axe partnered up with Peace One Day to produce this ad that supports the organization's cause to make a peaceful world. Whether Axe is genuinely caring about the cause or not, it is very smart of Axe to collaborate with Peace One Day.
Axe can broaden its customer base. Unlike Axe's typical ads, there is no frantic women chasing after a sweet-smelling man in the new commercial. Instead, there are happy couples embracing and kissing to celebrate the moment. Plus, this takes place in regions where people suffer from dictators and wars. The tag-line "Make love Not War" has a strong appeal especially to young generation who is socially conscious and cares much about harmony and peace around the world.
The AXE Peace commercial has already generated buzz online reaching over 1.3 million views on Youtube. It is not sure if it is part of Axe's rebranding initiatives, but at least, it is a good surprise to see such a brand is trying a caring and serious image.
