Wednesday, January 29, 2014
Lessons from Top 10 Marketing Failures
Lesson #1. Being viral doesn't necessarily mean you are cool and people like your brand. Think harder before you try to be funny.
Lesson #2. Coming up with the right name for product/brand is harder than you think. Put more efforts. "Ayds"? Hahaha, I laughed so hard the first time I heard that name. What were they thinking? Researching if the name you consider means something in other languages is also a good tip.
Lesson #3. Evolution is not always the answer. Don't get in the nerve of your old loyal followers who are emotionally tied to your brand.
Lesson #4. You can never be wrong about going with animals... people can't help smiling when they see a picture of a cute little kitten or a puppy.
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